Csr Corporate Social Responsibility - 1598 Words

CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola, Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a business demonstration. CSR policy functions as a self-regulatory system whereby a business monitors and ensures its active consistency with the strength of the law, ethical standards and global norms. CSR aims to hold responsibility for corporate actions and to support a positive impact on the surroundings and stakeholders including clients, workers, investors, communities, and others. Corporate Social Responsibility (CSR) has been a growing subject for last two decades. It had been developed in US and Europe simultaneously from many years. Since t he beginning of the new concept, global companies adjust their policy of conduct and moral rules to be able to establish the relation between their stakeholders that they are a responsible business article and that the profit given back to the shareholders are not from immoral practices. CSR involves multiple stakeholders, including the government, shareholders, employees, consumers, media, suppliers, NGOs, and the general public and volunteerism to doing the business in a responsible way.Show MoreRelatedCorporate Social Responsibility And Csr1566 Words   |  7 PagesSocial responsibility or also called Corporate Social Responsibility (CSR)- is the firm’s engagement (voluntarily initiated) in and its compliance (legally mandated) to environmental, social, and governance issues (The Foundation, 2014). Also, is based on stakeholder’s needs being financially sustainable, and CSR can come from both corporate or not-to-profit organizations. CSR has seven categories; Lead ership, vision and values; Marketplace activities; Workforce activities; Supply chain activities;Read MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreCorporate Social Responsibility : Csr1232 Words   |  5 PagesCorporate social responsibility has become a buzzword within the industry in the last few years. Following the financial market crash investors and stakeholders began looking at corporations to act more socially responsible. The meaning of social responsibility differs across regions. Western countries are the ones who are pushing for corporate social responsibility -thesis-- A broad overview at corporate social responsibility (CSR) looks to corporations to make a change in the society or the environmentRead MoreCsr : Corporate Social Responsibility Essay1285 Words   |  6 PagesCSR stands for Corporate Social Responsibility and it is a concept with many definitions and practices and also a buzzword in the media. In general, corporate social responsibility is the policies and programs of business corporations which tend to benefit society while improving a corporation’s public image and profitability at the same time. The meaning of it is implemented in different countries and companies differently. Warren Buffet said that it takes 20 years to build a reputation and onlyRead MoreCorporate Social Responsibility ( Csr )863 Words   |  4 Pagestechnology in the last century. The term of Corporate Social Responsibility appears more often into public’s concerned and it has become a hot issue in recent years. This essay is going to discuss and provide an overview of corporate social responsibility (CSR) by debate some key issue in this area. 1.2 What is Corporate Social Responsibility? In 1953, Bowen’s Social Responsibility of the Businessman firstly discusses the idea of corporate social responsibility. He states the relationship between societyRead MoreCorporate Social Responsibility ( Csr )1314 Words   |  6 PagesSocial responsibility has become a primal interest to the humankind for the past two decades. In the earlier days, the firms and organizations concentrated only on the financial part of the business and ignored the ethical, social and moral sectors. But in the recent times, the businesses are getting a grip of the significance of the social, ecological and environmental effects on their success. This has resulted in the emerging interactions between organizations and social segments thus giving riseRead MoreCorporate Social Responsibility ( Csr )1173 Words   |  5 Pages Corporate Social Responsibility (CSR) is highly important to Millennials. If a company is lacking a CSR plan, now it a good time to start one. Millennials are looking for ways in making a positive impact on the world and are expecting the same from companies. They are looking for companies that contribute to the betterment of communities and the environment. Millennials put great value in supporting such brands, companies and organizations that share these values. Companies without a CSR in placeRead MoreCorporate Social Responsibility : Csr979 Words   |  4 PagesThe notion of Corporate Social Responsibility is a phenomenon globally known for many years. In spite of the fact that CSR has been neglected for quite a long time, nowadays several authors deal with this issue, as revealed by the development of theories in recent years concerning the topic. In spite of the fact that there has been a huge growth of literature it is still impossible to simply define CSR. Many definitions trying to capture the concept of CSR exist, but their content varies (MattenRead MoreCorporate Social Responsibility ( Csr )1370 Words   |  6 Pagesmore attention on the concept of Corporate Social Responsibility (CSR). The core issue is the appropriate responsibility of business. In as much as firms ought to obey the law, but beyond complete compliance with environmental laws, the question is whether firms have extra social responsibilities to commit part of their resources to environmental preservation voluntarily. This memo provides an exploratory investigation of the link between corporate social responsibility and the benefits accruing to aRead MoreCorporate Social Responsibility ( Csr )1549 Words   |  7 Pagesgovernments to take responsibility for the problems but also the corporations. One outcome of this is corporate social responsibility (CSR). CSR refers to voluntary actions of companies or corporations to contribute to the welfare of society and the health of the environment. Some ways it can be accomplished are through philanthropy, working with NGOs in local communities on humanitarian and/or environmental projects, supporting workers’ unions, and investing in green technologies. CSR is not a new concept

Financial Ratios Current Ratio - 1551 Words

Financial ratios 1. Current ratio Current ratio=Current Assets/Current Liabilities 18,720 / 17,089=1.0954 2. Quick ratio Quick ratio= (Current Assets – Inventories) / Current Liabilities (18,720 – 3,581)/17,089=0.8859 3. Return on Assets ratio Return on Assets ratio= Net Profit before Tax/Total Assets 34,201/74,638=0.4582 4. Net Profit Margin Net Profit Margin=Net income after taxes/revenue 6,214/65,492=0.0949 5. Accounts Receivable Turnover ratio Accounts Receivable Turnover ratio=Sales/Accounts Receivable 65,492/7,041=9.3015 6. Accounts Payable Turnover Accounts Payable Turnover=Cost of Goods Sold/Accounts payable Cost of Goods Sold=Sales-Gross Profit=65,492-34,201=31,291 31,291/4,451=7.0301 7. Inventory Turnover Inventory Turnover=Cost of Goods sold/Inventory 31,291/3,581=8.7381 8. Sales to Assets ratio Sales to Assets ratio=Sales/Total Assets 65,492/74,638=0.8775 9. Net Margin Net Margin=Net profit before Tax/sales (8,304-6,214)/65,492=0.03191 10. Gross Margin Gross Margin=Gross Profit/Sales 34,201/65,492=0.5222 11. Interest coverage ratio (Times interest earned) Interest coverage ratio=Net Income/Interest Expense 6,178/0 12. Debt ratio Debt ratio= Total liabilities/Total Assets 52,344/74,638=0.7013 13. Operating Margin Ratio Operating Margin ratio=Operating Income/Net sales Net Sales=65,492-34,201 9,112/ (65,492-34,201) = 0.2912 14. Debt to Equity ratio Debt to Equity ratio= Total liabilities/Total Equity Total Equity=TotalShow MoreRelatedAt Universal Health Services, Inc.1526 Words   |  7 PagesInc. we want to evaluate our financial condition, so that we can assess how we are doing compared to our competitors. We also want to create a strategic financial plan for the next three years, so that we can continue to grow stockholder’s equity and to keep up and even take over our competition. One way to analyze our financial condition is through financial ratios. â€Å"Financial ratios are often used in benchmarking. Comparisons are made between the financial ratios of a firm and those of its peersRead MoreFinancial Analysis : Operations Management1563 Words   |  7 Pagesensure that all of the business operations are efficiently and effectively executed by using the least amount of resources but maintaining the quality standard of the company. Financial analysis plays a crucial part in maintaining a successful and efficient operations management in a company. There are multiple financial ratios which are very helpful to understand the proper management and execution of different sectors within operations management to decrease the cost and expenditures of the companyRead MoreCase Study Analysis : Starbucks Corporation1016 Words   |  5 Pagesbeverages and fresh food items, throughout all company-operated stores. The consolidated financial statements reflect the financial position and operating results of Starbucks Corporation. Ratio Analysis was used to analyze the performance of Starbucks using the financial ratios of liquidity, solvency, and profitability. Calculations and amounts were provided in the excel spreadsheet labeled (Financial Ratios). All data provided were conducted for the balance sheet and income statement accounts overRead MoreMcDonalds Wendys Financial Statement Comparison Essay1693 Words   |  7 PagesMcDonalds Wendys Financial Statement Comparison Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendys. Both of these companies are competitors in the same industry. I am using the information from their 2005 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendys, you have to divide the firms total liabilities by their total assets. EssentiallyRead MoreFinancial Data And Common Stock Features Of Financial Ratios815 Words   |  4 PagesBeaver et al. (1970, pp. 654-682) point out that financial researchers use financial ratios to examine the relation between financial data and common stock features. The analysis in this paper is focus on the usefulness of financial ratios, taking data from stock market to assist the judgment of whether ratios show the real variation of company business. Put it in detail, this paper adopts quantitative research method mainly; calculating the different ratios in different industry companies, and then comparingRead MoreFinancial Ratios And The Performance Of Your Business And Identify Potential Problems1282 Words   |  6 Pages Financial ratios are a good way to assess the performance of your business and identify potential problems. The ratios are used to measure factors such as profitability, solvency, efficiency, and debt load of your business. Financial ratios are used by company financial situation and also how this company is performing. Commercial ratios are meters of a making mercantile assignment and moreover how this company is performing. Unexcelled productive ratios are deduced confer with from an everlastingRead MoreFinancial Ratio Analysis : Coca Cola Company1608 Words   |  7 Pages Financial ratio, also known as accounting ratio, entails a relative magnitude of any two values, in this case â€Å"numerical† obtained from a firm’s financial statement. They are basis of valuing a company hence it’s a complex task that requires a critical analysis of various components of financial ratio such as profitability ratio, debt ratio, investment valuation ratio, operating perfor mance ratio, cash flow indicator ratio and liquidity measurement ratio. Therefore, the following financial ratioRead MoreCalculation of Financial Ratios for Google1550 Words   |  7 PagesThe company that I have selected for Financial Ratio analysis is GOOGLE. The Ratios that I am going to analyze are grouped under four main headings: 1) Profitability Ratio 2) Liquidity Ratio 3) Debt Ratio 4) Market Ratio 1. Profitability Ratio - Profitability ratios measure the firm s use of its assets and control of its expenses to generate an acceptable rate of return. a. ROE - Return On Equity - Measures the rate of return on the ownership interest (shareholders equity) of the commonRead More Financial Ratio Analysis Essay1420 Words   |  6 Pagesset of financial statements, preferably for the pas few years so that historical trends can be obtained. Ratios are a way for anyone to get an idea of the financial performance of a company by using the information contained in the financial statements. Ratios are grouped into four basic categories, liquidity, activity, profitability, and financial leverage. This document will use a variety of these ratios to analyze the firm, Sample Company, as of December 31,2000. Financial Statement Ratios ProfitabilityRead MoreThe Financial Position Of Melbourne1356 Words   |  6 Pagesanalyse the financial position of Melbourne IT limited through the use of financial ratios, based on the annual report for the periods December 2012 and 2013. Financial ratios are useful since they measure a company’s performance and give an overview of the financial situation. Ratios are also used to analyse trends and to compare a firms financial figures to other competitors within the same industry. There three main ratios analysed are: liquidity, profitability and solvency. The ratio analysis involves

William Wordsworth Romantic Poetry Free Essays

William Wordsworth and romantic Poetry In Wordsworth’s â€Å"We are seven†, characteristics of nature was included because beginning on line 41 the little cottage girl says† My stockings there I often knit, My ‘kerchief there I hem; And there upon the ground I sit- I sit and sing to them,† this stanza shows how the girl enjoys the therapeutic quality of sitting outside by the church-yard tree with her brother and sister. The beautiful girl also discusses how she is one out of seven, even when she is be told she is really one of five. Her debate with the writer is very spiritual and depicts the supernatural characteristic that her dead siblings are still apart of her world. We will write a custom essay sample on William Wordsworth Romantic Poetry or any similar topic only for you Order Now This poem can be best categorized as a Common Life concept because the little cottage girl is expressing her opinion to the other freely in a very simple way and she is in harmony with the environment she is in. Lines written in early spring† contains the characteristic of boundless aspirations with birds being inserted around line 13 and they represent how free they are, the birds are not bounded by the limitations that we have as humans. Wordsworth also glorified the common place by making every little flower, twig, bird, and even air sound better than what the average person would describe them. He seems to be writing about an overflow of powerful feelings by appreciating every little detail in the scene and discussing his sweet mood yet grieving about â€Å"what man has made of man. Wordsworth had a spontaneous overflow of powerful feelings in â€Å"I wandered lonely as a Cloud†; he recollected in tranquility of the stars, daffodils, and waves, which could also be considered glorification of the common place. One could also establish a characteristic of nature in this poem when the author’s heart â€Å"dances with the Daffodils,† at the end of the poem. Wordsworth was discussing a â€Å"poet’s goal† in this poem, enjoying life without a violent stimulus, and can be proven on line 15 with â€Å"A Poet could not help but be gay. In â€Å"Elegiac Stanzas,† Wordsworth discusses the supernatural by mentioning the Elysian quiet, and has an overflow of emotions. For example, â€Å"a sea that could not cease to smile; on tranquil land, beneath a sky of bliss,†is an excerpt that makes the author happy and tranquil. Once again we can say that Wordsworth had an overflow of feelings and emotions, as a Wordsworth concept, and he wrote real language with vivid sensation in this piece. How to cite William Wordsworth Romantic Poetry, Papers

John Stuart Mill Essay Example For Students

John Stuart Mill Essay After reading 100% of the book, New Ideas From Dead Economists, I chose to write a little summery of John Stuart Mill. I did a little outside research on the subject, because his theories and philosophies were intriguing to me. I was impressed by his change in his views as he entered his mid twenties. John Stuart Mill was born in London on May 20, 1806, and was the oldest son of James Mill. His education, as a boy, was carried out by his father, James Mill. John’s discipline was extremely rigid, as a result, he believed it gave him the intellectual advantage of a quarter century on his contemporaries. Later in life Mill recognized that his father’s extreme system of intellectual discipline gave him little time to develop social and emotional relationships with others. He regretted this aspect of his childhood. Mill was considered a leader in thought at the young age of twenty-one. This is when he encountered a mental crisis. The cause of the crisis, extreme mental and physical strain, gave him as he called it, â€Å"a dull state of nerves†. He realized that the goals in his life, that his father had given him, stolen the feelings out of him. After many months of despair, he found that the emotions within him were not dead. One important factor in this emotiona l realization was a woman by the name of Mrs. Taylor. She was known to help Mill in authoring works of his, and a good friend. While she was married, Mill held a close relationship with her. After the death of her husband, Mrs. Taylor and John Mill were married in 1851. After this he had great success publishing in multiple literary journals. These articles had ranged from those relating to philosophy and social to political and economic. One of his earliest was with The Westminster Review, but were mostly for The London Review. Through these articles, we can trace his gradual development and change in his radical politics. His first real intellectual work appeared in 1843, System of Logic, Ratiocinative and Inductive. This was followed by his, Essays on some Unsettled Questions of Political Economy, in 1844, and, Principles of Political Economy in 1848. In 1859 he wrote On Liberty, and Thoughts on Parliamentary Reform. His Considerations on Representative Government was written in 1860; and in 1863 (after first being published in a magazine) Utilitarianism, one of his most influential writings came to the public. He sat as a member of Parliament from 1865-1868. He advocated three major issues while there; women’s suffrage, the interests of the laboring classes and land reform in Ireland. In 1865, came his Examination of Sir William Hamiltons Philosophy. In it, he examines the practical and social aspects of Empiricism and IntuitionismMill died at Avignon on May 8, 1873. A bronze statue of him stands on the Thames embankment in London, and G.F. Watts’ copy of his original portrait of Mill hangs in the National Gallery there. He was a man of extreme simplicity as far as his way of life was concerned. His influence upon contemporary English thought can’t be overlooked. There has been considerable difference on the longevity of his philosophiesEconomics Essays

Microeconomic Analysis

Polisci essay questions essays

Polisci essay questions essays 1. What is an International System and which are the main actors in international relations? Explain. An international System is a set of relationships between the worlds states, where there are certain rulers and patterns of interaction between the states. These rules include who is considered a member of the system, what responsibilities and rights they may have, and what kind of discussions occurs between the states. The states themselves are one of the most important actors in IR. Another includes the decisions of the worlds governments and how they act. Also, leaders, citizens, corporations, and terrorists are main actors of international relations. (11) 2. What are the three most important theories, or ideological Interpretations of world politics? Explain and give examples. Conservative, liberal, and revolutionary world views. Each is a different way of looking at the world where different circumstances may seem important whereas other things are not as important. In a conservative world view there is an eye generally on laws in politics. International security and military is very important where value is very important to them. They also do not like change and think that war is the best solution for everything. Liberal world view is one that seeks for an evolutionary process of change which are usually gains in IR. Wealth under their view is more important than having more power compared to other states. They seek freedom in terms of free trade which we have here in the United States. They have the opposite view as the conservatives about war where they think that war is a mistake in the first place that should be minimized by organizations where we have today like the UN who makes rules and regulations regarding situations like this. Revolutiona ry world views seek for quick changes. This view looks deep into unfair problems in IR and want to quickly changes these conflicts. These changes have been see...

World Trade Center Collapse Essay Example | Topics and Well Written Essays - 1500 words

World Trade Center Collapse - Essay Example The boundary columns supported nearly all lateral loads, like the wind loads, and also shared the gravity loads with the core columns. In total, above the 7th floor there were 59 boundary columns along each face of the building and there were 47 heavier columns in the core. Besides, all of the elevators and stairwells were located in the core, leaving a large column-free space between the boundary that was bridged by pre-fabricated floor trusses. The tower also consisted of truss system that allowed some load redistribution between the perimeter and core columns and supported the transmission tower The towers also consisted of a "hat truss" or "outrigger truss" located between the 107th and 110th floors, which consisted of six trusses along the long axis of core and four along the short axis. It was found to play a key role in the collapse sequence (NIST 6-17, 2005). WTC towers like all modern day skyscrapers were designed in a perfet way to survive major fires. After the fire incide nce in 1975 that spread to six floors before being extinguished, fireproofing was also added to the two towers (Hamburger 2:1-40). It is said that while designing these towers, the possibility of any accedent by aircraft was also taken into consederation. John Skilling, who had been in charge of the structural design of the buildings said that an aircraft impact would cause a great deal of damage and loss of life, mainly because of the cunsequent fires, but he claiment that the structure would not collapse (Nalder n. pag). Leslie Robertson, who had also participated in the structural design of the towers, after the 9/11 attack said that the towers had in fact been designed to withstand the impact of the largest airliner such as the Boeing 707-320. According to Robertson, the modeled aircraft weighed 263,000 lb (119 metric tons) with a flight speed of 180 mph (290 km/h), as in approach and landing. However, this would have been much slower than the actual impacts of 9/11. He also said that they lacked a good understanding and did not antiocipate the effects of such large fires on the structures (Robertson n. pag). Unfortunately, the designers Skilling and Robertson and many others had not anticipated sush an event while designing the buildings. Impact of the Fire Though both the towers were cinstructed in such a mannar with fireproofing, none of us anticipated such a attack. Once the aircrafts hit the towers the light construction and hollow nature of the structures allowed the jet fuel to penetrate deep inside the towers simultanously igniting many large fires over a wide area of the impacted floors. Once the fuel from the planes burned out the contents of the buildings cought fire and burned over the next hour or hour and a half (Field 2004). Many people has suggested that the fires may not have penetrated deep into the core of the building rathere the debris and fuel would likely have remained mostly outside the buildings or concentrated in more peripheral areas away from the building cores. But in this scenario, the towers might have stood far longer, perhaps indefinitely (Gross 2004). The fires were hot enough and were responsible for weakening the columns and cause floors to sag down resulting in pulling perimeter columns

Globalisation , the World Economy and MNE's mini essay - 3

Globalisation , the World Economy and MNE's mini - Essay Example er strategy investing in India than in China where the political, economic and social factors are more favorable to IT related firms and due to the immense potential of penetrating the untapped market in the Indochina region. One of the major location specific advantages that RIM has to evaluate in considering India as a lucrative destination is favorable government policies on FDIs. The Indian government allows 100% FDI in some sectors, which include research and development and infrastructure (Himachalapathy, 2010), two sectors where RIM has an interest. In other words, India has an investor friendly climate that RIM may capitalize to access the more than a billion Indian population in addition to prospective customers in the Indochina region, a market that has immense opportunities for growth. For instance, considering the unsaturated penetration of mobile technologies in the region, RIM has a chance to undertake comprehensive research and development in coming up with a product that targets the specific needs of the population through its Blackberry model. In other words, as Dickens (2011) argued, Rim by taking such an approach will be in a position to connect with different social strata and classes in the region and produce specific products that target the needs of people, which will result in more market penetration. Similarly, as a consequence of globalization, China has opened up its doors to FDIs, with the country being the current highest destination of FIDs globally driven by improved economic policies (Himachalapathy, 2010). As such, RIM has a huge prospective market in the new and untapped Chinese market where the Blackberry brand can find an impressive market driven by a rapidly broadening middle class population with a high purchasing power that is attracted to spending on foreign products (Sinha, 2007). Labor is another location specific advantage that makes both India and China lucrative destinations for investors and where RIM may lower its

Connectivity and security Issues Research Paper

Connectivity and security Issues - Research Paper Example In order to conduct a successful assessment, having a positive impact on the security posture of a system on the entire organization, elements of the examination must maintain the technical procedure. The testing process enables organizations to develop a policy of information security assessment and methodology. Identification of individual roles, related to technical procedures is also the aspects of the assessment. Description Corporate organizations spent an enormous amount of money for securing the computer networks and valuable data. There are many techniques and methods introduced in the past for protecting networks. Several encryption techniques are injected between the data flow from one network to another. Organizations prefer technology with low cost and high efficiency, providing network protection and security internally and externally. Evaluation and testing of networks is an essential activity for measuring the current security mechanism. This testing activity identifi es the probability of potential threats as well as threats already available within the network. For eliminating the potential and existing threats, Dial in RAS security testing is implemented. What is Remote Access Server (RAS)? A clear definition is available in the computer desktop encyclopedia which says â€Å"A computer in a network that provides access to remote users via an Internet or dial-up connection†. Many organizations are saving money by providing access to networks from home. The executives, sales staff and others need to connect to the organization’s network when they in mobile resources and need to access network resources also on the weekends from home. RAS initiates remote access techniques for vulnerabilities, they cover computing servers such as terminal servers, VPNs, secure shell (SSH) tunnels, remote desktop application, and dial-up modems. The alternative methods are adapted in this testing procedure for entering in circumvents perimeter defens es. Remote access testing also follows penetration testing methodology, but can also be executed separately to focus on remote access implementations. Testing techniques differ from type of remote access services being tested and the specific goals of the test. Benefits Information security assessment enables the organization to evaluate and test the network, hosts, system, procedure, and person. The organization will able to eliminate essential process by the following methodologies conducted by the RAS server testing: Unauthorized remote access services Port scanning will locate open ports that are often associated with remote access services. Systems are manually checked for remote access services by viewing running processes and installed applications. Evaluating rules for remote access paths Rules sets which are applied on Virtual private network gateways are reviewed for holes or miss configurations that could authorize unwanted entrance for hackers. RAS authentication mechani sm The remote access methods normally require authentication. Before testing, the testing team or testers will first authorize themselves in to the authentication system. There are some defaults or extra account available for testing purpose. Brute force attack is initiated for getting in to the network or gain access without an authentication token. Social engineering techniques are used for breaking the

Management Case Study: Coca Cola Company

Management Case Study: Coca Cola Company Cola-Cola Company Roadmap starts with their mission, which is long-term. It declares their function as a company and serves as the standard against which their weight of action and decisions. The mission of Coca-Cola Company is to refresh the world, to inspire moments of optimism and happiness, to create value and make a difference. Vision Vision serves as the framework for Coca-Cola Company Roadmap and guides every part of the business by describing what they need to achieve in order to continue achieving sustainable quality growth. People, be a large place to work where people are encouraged to be the best they can be. Portfolio, bring to the world a portfolio of excellence beverage brands that expect and persuade peoples desires and needs. Partners, nurture a winning network of customers and suppliers, together they create communal, enduring value. Plane, be a responsible resident that makes a special by helping build and support sustainable communities. Profit, maximize long-term return to shareholder while being aware of their general responsibilities. Productivity, be a highly successful, bend and fast moving organisation. Coca-Cola products Coca-Cola companies have a very narrow products range which are Coca-cola, Sprite and Fanta. Those products are sold in the market with a difference size of bottles which are 250ml, 300ml, 1liter and 1.5liter pet. Working as a Global Team Coca-Cola companies built around two core assets, its brands and its people. Thats what makes working at Coca-Cola so special. They believe that work is a place that the employer need go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. Its about being inspired and motivated to achieve extraordinary things. They want people to take pride in their work and in building brands others love. After all, its the combined talents, skills, knowledge, experience and passion of our people that make us who we are. Coca-Cola Company has 92,800 associates around the world live and works in the markets. They serve more than 87 percent of them outside the United State. In the geographically diverse environment, they learn from each market and share those learns quickly. As a result, Coca-Cola Company culture is ever more collaborative. From beverage concept and development to merchandising, Coca-Cola associates are sharing concept across departments and markets in new ways. Consequently, Coca-Cola associates are increasing enthusiastic about their work and inspired to turn plans into action. With a portfolio of more than 3,300 list of product, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, Coca-Cola Company variety spans the globe. Management Function PLANNING Definition Planning is the process of setting goals, developing strategic, outlining tasks and then deciding how best to accomplish them. As a result of the planning process, everyone in the organization knows what should be done, who should do it, and how it should be done. It is a detailed programmed regarding future course of action. Plan also a blueprint specifying the resource allocations, schedules, and other actions necessary for attaining goals. It defining goals and then determining the activities and resources required to achieve them. Planning can be difference of type, an organisation can classify some of the important types of plans which are the financial and non financial plans, formal and informal plans, specific and routine plans, strategic and functional plans, long range and short range plans and the last administrative and operational plans. Planning function is important to the managers, managers need to plan so that the worker activities are consistent with the organisatio n goals and the correct type and amount of resources also can be acquired. A planning function requires information, judgment and decision making. Theories According to Dror (1974), he says that planning is the process of preparing a set of decision for action in future, directed at achieving goals. According to Professor Stoner (1997), he says that planning is of establishing objectives and appropriate courses of action before taking action. According to Archibugi (2008), say that planning is a method of making rational decision; a method that is, to some extent, common to many areas. Real Practice For a Coca-Cola company, planning is very important to them because according to Joel Ross and Michael Kami theory, they think that an organisation without the strategy planning is like a ship without a rudder, going around the circle. Its like a tramp that is no place to go to. Strategic planning, implementation and formulation are the core management function. One of the biggest factors for determining whether the organisation performs up to its potential or not is the extent to which the management team performs, the strategy making and strategic implementing function. Coca-Cola organisation thinks that only the good strategic and good implementations are the most trustworthy proof of good management. A strategic plan is the bridge of the future, which an organisation uses to lead from what it is to what it envisions it can become. Planning also can be a future course of action. Planning is concerning itself with look forward into the future and determining the vision, mission and objective of the project or program. Vision is that provides the overall frame of reference within which mission statements are written and goals selected. It also is the desired future state of organization. According to Peter F. Drucker, objectives are essential in all the key areas where performance and results directly contribute to the growth and survival of a business. The vision of the Coca-Cola organisation is to become the best and the biggest anchor bottler in the world. They mission are to refresh the world, to create value and make a difference everywhere they engage. In the Coca-Cola organisation, most of the goals setting and planning activities are handling by the top management. The top manager had set three objectives for the Coca-Cola organisation. The objectives of Coca-Cola can be classified as the strategic goals, tactical goals and operational goals. Strategic goals are statements of what an organisation wish to achieve over the period of the strategic plan likes over the next years, next five years. The strategic goals are considered when company is thinking of the long-term objectives. This strategic goal is set up by the top management with consultation by the parent company head quartered at Singapore. The top managers have to make sure that they are in line with the changing environment that they have to review in the annual meeting every year. This goals is to make sure that Coca-Cola company can continue provide the quality products to the valuable customers, to project an outstanding corporate and try to satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support. The managers also need to select and retain in professional people for the organisation. Another, the tactical goals which are define the outcomes t hat major divisions and departments must achieve for organization to reach its overall goals. The top managers of the Coca-Cola Company on an annual basis devise these goals together with the consultation of the lower level employees. After that, each departmental director have to subdivide the annual tasks on the quarterly or monthly basis to have a proper check to make sure that these objectives are achieved mainly through the marketing after the annual tasks is given. For this year, managers need to ensure that Coca-Cola can increase the revenue by 20% of the compared last year and increase the total retail customer around 10%. They also have to increase the market share by 5% and 30% of the reactivate the discounts of customers. Last, the operational goals which is that the managers set to ensure that each employees can achieve their own goals and told what are expected of them and then they are evaluated on the basis of certain rules and regulations followed evenly by theÂà ‚  company. This operational goals may arise some issue which is some fresh salesman cannot reach their goals so the managers need to ensure that the salesmen can find the new customer, retain existing one and bring back the discontinued accounts by giving them some training. In addition, planning is vital in making management decisions. Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker and it is the process of sufficiently reducing uncertainty and doubt about alternatives to allow a reasonable choice to be made from among them. A bad decision making will have a bad result so a good manager must good in decision making, they have to must sure that every decision they make is good for the organisation. The decision making process in the Coca-Cola company is centralized. There are six step in the decision making of the Coca-Cola company which are recognize need to make decision, generate alternatives, assess the alternatives, choose among alternatives, implement choose and last the learn from feedback. In Coca-Cola company, decision which always takes by the top manager can related to the packaging positioning, trade discounts, advertisement, price reductions and distribution. So as a conclusion of planning, planning is the first tool of the four functions in the management process. It is rightly said Well plan is half done. Compare to the theory and real practice, both of them are concerning with the future action which is how to achieve the organisations goals with those objectives that are setting up by the managers. The difference between a successful and unsuccessful manager lies within the planning procedure. So for me, a successful manager should have a planning skill for achieve the organisations goals. ORGANISING Definition Organising is one of the four managerial functions which focus on allocating and arranging human and non-human resources so that the plans can be carried out successfully. It also means constructing an organisational structure that is compatible for the accomplishment of the agreed purposes, lines of authority, and responsibility defined, and a system of rules and procedures which lead the performance of subordinates lay down. Organising is how the plan will be carried out so the goal is achieve. Once a plan is planned, the next step in the progression is to agree on which individuals will need to be include, who will be in charge, who will keep individuals held responsible, and what resources will be necessitate, who will be in charge for getting those resources, who will keep an eye on the progress? Those phases are all part of the organising process in the project. Hence, organising is next to planning because once the plan is planned, the next natural move in the progressions is to get organised so the plan comes to fruition. Organising is also the talent of receiving people who do not work for you to realise things. As a conclusion, organising refers to the categorising of activities and possessions in a reasonable way. Theories According to Chester I. Barnard (1886-1961), the acceptance theory of authority, which states that people have free will and can choose whether to follow management orders. An order is acceptable if the subordinate understand it, is able to comply with it, and views it as appropriate given goals of the organisation. According to Chester I. Barnard (1888-1961), organization allows people to achieve what they could not achieve as individuals. REAL PRACTISE Base on the basis functional approach, Coca-Cola Company is divided into different departments in the real practice. Individuals who possess the same on the basis of common skills and work activities are grouped together. This method helps the company in attaining the economies of scale through high excellence of problem solving and lesser needs of guidance of the subordinates. Coca-Cola Company is leaded by the General Manager. There are a total of five mainly departments at Coca-Cola Company which are Production department, Industrial Relation department, Sales and Marketing department, Human Resources department, and Finance and Accounting department. Each department has their own functions and responsibility toward the company. Production department is in charge for the overall production of the Coca-Cola Company. Industrial Relations department is in charge for handling with problems connected to the operational surroundings of the staff and the matter linked to the labor unions . Sales and Marketing department is accountable for the producing the goods obtainable in the market and to deal with the problems associated to the advertisements of the goods. Human Resources department is in charge for looking the proficient pool of workers, choosing the professionals and make them pleased so that they should remain faithful to the company. Finance department deals with overall costing and pricing of the goods. They also deal with the trade in correlated concern of the company. Accounting department lend a hand to the sales department in making bill of lading and payroll entries. Example hierarchy of Departmentalisation for Coca-Cola Company: Figure : The departments under the General Manager of Coca-Cola Company. Coca-Cola Company each executive is made in charge for only a specific role that he or she expertise as the work specialisation is important. Each salesman is encountering different type of individuals as there is no tediousness or repetitiveness. The job is tough and promotions are based on performance. The executive of Coca-Cola Company receives report from the Salesman. These Sales Managers are in charge for the performances of the salesmen which they need to provide them timely comment. Assistances are requiring to be provided by Sales Manager at any time and it is a problem connected to the performance of the staff. The administrators keep an eye on an on-going basis toward these salesmen which serves as an efficient managing mechanism. The staffs have a lot of power, liability and information relative to the job that they are responsibility Nevertheless, every part of the information and authority relative to the work is provided by their individual supervisors. These procedure s are the similar in the other subdivisions as well. Figure Coca-Cola Company each executive is made held responsible for the actions of his or her underlings. An accurate advices and assistance is given at time to time to attain the purpose by the particular executives. Every supervisor is responsible for motivating their juniors so as to increase the effectiveness and efficiency of the staffs apart from the delegation. Human Resources department lend a hand staff so they could recognise their potential and uses various technique to encourage them. In return, they offer the most excellent to their supervisor. Thus boost their performance, excellence of work and consumer satisfaction. The span of control is the amount of staff who report directly to a prearranged Coca-Cola Company supervisor. It is most excellent to have a minimum of 3 staff and a maximum of 5 staff reporting to their supervisor. This low pattern is as a result of the actuality that the organisation is a perpendicular and there are various individuals having different works t o do so. When there are more than 5 individuals, it is hard to be managed. Hence when there is an utmost of 5 people, the possessions and staffs still can be supervise in an effective manner. To the extent that resources allocation is concerned, the executives of each department in the Coca-Cola Company have the power to exploit the organisational assets whenever the assets are required for the purposes of their department. Special permission has to be approved by other superintendents if these assets belong to other superintendent. These resources may be capital, work force or other. When there are required positions in Coca-Cola Company and not on reserve basis, employment will be performed. The employment begins whenever a superintendent wants a salesperson. Foremost, it will send to be agreed by the General Manager of Coca-Cola Company before sending it to Human Resource department, HR. Example of the recruitment process: Human Resources department will verify from their Ex-Employers about the behavior and the cause of leaving. If the candidate is selected Education requirements and Screening Of the Personnel Available job are make public within Coca-Cola Company Human Resources department look for its data bank Selection is based on several decisive factors for various titles Aptitude test Example, for salesman Candidate is asked to turn up for an interview Candidate is asked for any references, which can make. If no suitable candidates for a specific profession If no suitable candidates, then publicise in the newspaper Coca-Cola Company If pass the aptitude test Carried out by the sales and Human Resources department Easy mathematics and common knowledge is tested. Familiar with how of English is also essential As a conclusion, an organising is the second function in the managerial functions. When the organization is well organised, it can be said that it is in the best conditions. Compare to the theory and real practice, state that the acceptance theory of authority which states that people have free will and can choose whether to follow management orders. In the real practice, people tend to follow instruction from the person who is higher ranking than them as they do not like to make their own decisions. The other theory stated that the organization allow people to achieve what they would not achieve as individual. However in real practice, people tend to work own their own as they do not wish to share the same authority with other and to prove that they are capable of doing it individually. LEADING Definition Leading means the process of influencing others to engage in work behaviors that would lead to the achievement of goals. It can be said, it is the third function in management. This function has a unique characteristic as compared to other functions, employing the humanistic perspective but require less systematic process for analysis as other functions. A leader must lead his subordinates to achieve goals more efficiency. Due to business environment, leaders are constantly on the change. Today, a manager must be able to make a quick and more accurate decision, either in consensus building or teamwork environment. Leadership is a complex process in which a person influences others to accomplish a mission, task, and objective and directs the organization in a way that makes it more cohesive and coherent. Leadership also can be defined as the ability to influence a group towards the achievement of goals. To lead subordinates successfully, the manager must provide directions and leaders hip to his staffs, to perform the essential task within the required time frame, and with the most efficient use of resources. Leadership theory are include trait theory (leadership idea that try to identify characteristic that differentiated from non- leaders), behavioral theory (identified behaviors that differentiated effective leaders from ineffective leaders) and contingency theory (leaders should be flexible and adjust to change in the environment). In behavioral theory, it include autocratic, democratic and laissez- faire. Theories According to Keith (2002), Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen. According to Tom De Marco (2002), Leadership needs to be distinguished from posturing. According to Bateman-Snell (2004), Leading is the management function that involves the managers efforts to stimulate high performance by employees. Real Practice In Coca-Cola Company, other than the three of management functions, leading is important. The organization places the general manager on the top of the hierarchy. The general manager takes the responsibility of deciding major administrative decisions in accordance to the companys policy and operations. He will not be involved in the operations aspect directly. Departmental managers are tasked with leading and paving the direction for their subordinates. These leaders concentrate on two main parts of the operations. First, being co-ordination with each other in the operations, so as to increase the business volume. Second, employees are encouraged to give new ideas on increasing customer satisfaction. According to Herbert Spencer , that the time times produce the person and not the other way around. Coca-Cola believes they are practicing a democratic and laissez- faire style of leadership which are behavioral theory, through delegation and participation of employees. Since the sales a nd marketing team are dependent on one another, the team management concept is applied. The managers are very supportive of the practice of having subordinates treated in a fair and good manner. Employees are treated as part of the family. By encouraging them to participate in group discussions, using open communication system, employees are not left out in decision makings. So it can let employees always relax whether they are in work and also let them feeling that they are not just employees only come for work. They will feel comfortable as they are friend or a member of family either with superior or workmate. There have an highly open environment. Subordinates can show their opinion and feeling to the manager. Managers also will encourage employees participate to the decision- making so they will become participative so can make use for the group discussion. According to Victor Vroom, in collaboration with Phillip Yetton (1973) and later with Arthur Jago (1988) developed a taxonomy for describing leadership situation, taxonomy that wan use in a normative decision mo del where leadership styles were connected to situational variables, defining which approach was more suitable to which situation. Monetary and non-monetary rewards are used to entice a higher participation, especially from the lower level employees. The company gives high priority to motivate employees, adopting the policy of promoting employees within the company, based on performance, rather than recruiting a new staff. Achievable objectives and targets are set, which enables most employees to achieve and perform well. Paying wages that are higher than the industrys standard is also a part of the motivation plan. There are also various in-house campaigns and competition to stir up employees motivation. Motivated employees, gives important and timely feedbacks, like job or personal problems, which managers could help to solve. To further motivate employees, the company places importance to the working environment and goals achieved. The employees will get the commission if they se ll the products in bulk. The commission is base on the performance basis of subordinated. So, subordinates not only will get the salary but also commission. This can support and motivate employees to work hard and achieve the goals successfully more efficiency. This way is very objective and are perceives achievable by most of employees. Beside that the competition between employees can motivate them, other than this compensation plan also is a motivating factor as paying more than the industry average. A good working environment and a challenging milestone are a most important factor in employees motivation. Managers play a vital role to solve any problems of subordinates whether is job related or personal problem. According to Robert Blake and Jane Mouton in 1941, the five different leadership style of managerial grid model is based on the leaders concern for people and their concern for goal achievement. They also will give employees timely feedback about their unsatisfied. In th e function of leading, communication is a major factor in human relationship. With the contingency theory, the manager will be flexible and adjust to change according to situation. Information sharing among employees is highly encouraged. Top management seeks input and feedback from lower ranking employees, before implementing new company policies. The general manager is accessible to all employees at any time, if they have any grievances or suggestions. Communications between departments can be done formally or informally. The company uses grapevine to get employees view about the management. At Coca-Cola, the top management ensures the culture of the organization, which has its values formally documented and communicated to all employees, is adhered to. To ensure the successful implementation of the rules and values, the top management adopts the lead by example approach, when administering the policies. Employees behavior is reviewed periodically. So, as conclusion for leading, leadership is organizing a group of people to achieve a common goal. To achieve the goal, leadership of manager are important to leading subordinates to exert high level effort for successful. Controlling Definition Every manager whether in small or big firm needs managerial skills to lead the company. The important managerial skills have four important skills which is planning, organizing, leading and controlling or managing. All these skills are related to each other. Without this four skills manager are not being able to lead the employees in order to achieve organization vision, mission and goal. Controlling is once of the important as the organization will not substined without it. Manager need controlling to encourages others employee to be creative, innovative and aware toward their jobs, beside that managers identify any opportunities for change and development to upgrade the quality of employees and also their product, before it drives change the manager scopes and plan it carefully. Other than that manager used controlling to manages other employees through the change process to make sure it run smoothly, manager also must takes account of all stakeholder issues that happen to them to make a clear understanding and try to avoid from occurs problem. Controlling is one of the activities involve in management, controlling also one of the managerial skills. Controlling is the process of regulating activities to achieve organizational goals. Theories Control consists of verifying whether everything occurs in conformity with the plan adopted, the instructions issued, and principles established. Its object is to point out weaknesses and errors in order to rectify them and prevent recurrence. (Henri Fayol 1916) Control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance. (EFL Breach) Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished. (Harold Koontz) Management is the profession of control. (Stafford Beer 1970) Real Practice Controlling is done through the evaluation, which is based on the very objective basis. Some criteria are fixed in advance, if these criteria are not met when the employees are asked and evaluated for the reasons and corrective actions are taken by the respective managers. All this is control by manager to make the process run without problem. Different departments have different criteria, different reporting and controlling systems. The reporting, evaluation and control system of sales departments is Sales Persons reporting system and Sales Persons Evaluation System. Controlling is important to manager because manager used it to check the error and made a correction so the deviation standard can be achieved. This managerial skills is been using by the well known beverage soft drink which is the Coca-cola company. Sales Persons reporting system is where the employees give a daily report of his done activities to market developer of his area, sales person also are free to ask for any kind of assistance from the market developer to help him doing the activities. Every sales person will be giving a punch card which will record his arrival and departure time. They also will be given a route card which he must fill out to make sure the details about the time spent of visit the outlet, times during the traveling and it include the names of the loaders and salesperson time in and out of the vehicle. This will make the progress running smoothly and managers are able to control. Apart from this the manager also will inform about the next days order to be loaded in the truck to be deliver, this also will tell the manager the sum of sales by the sales person according to the brand and the size of the product. Sales person evaluation system is which the company help to promote their employees to the higher level of the firm. The evaluation also help to increase salesperson motivation to work hard and get the promotion or the monetary rewards which is given not only to the best seller but it also has been given to the best market developer and also the best sales manager of the year. Performance is measured on the basis of the achievement of the target which is set and communicated at the beginning of the year to each of sales manager, quarter to every each market developer and to each sales person on every month. This performance is evaluated according to the basis of performance development plan, it also development plan to the sales person on the call slips, route call, call completion, effective and productive call, attendance, growth in sales, market development and the punctuality of the salesman. As for the coca-cola company, the manager do organizational performance appraisal on the process which generate valid information about employee work effectiveness for the purpose of making informed human resource decisions. Organization must evaluate employee performance for a number of reasons. First, the employees need to understand the behavioral requirement of the job. Other than that employees work is evaluated for its contributions to company goals. Employees also need to know where they stand with the organization in terms of their performance, they also motivate to do a good job is increased by the performance appraisal system. Valid information about performance levels of employees should be used to make decisions about salary increased, bonuses and training needs. Beside that employees need a clear understanding of what the firm expects from them in terms of performance. The Coca-Cola Company realizes that a good appraisal system makes organizational processes more effecti ve because managers can use the performance appraisal system as a motivational tool. An effective appraisal system creates many opportunity for managers to interact with their subordinates about team performance measures, cycle times, company goals, service quality, and employees career aspiration. If there is no formal and objective performance appraisal system, employees may believe that the firm is unconcerned with treating them fairly, this is why the managerial skills is much important to manager to lead the company and it would not be complete if the manager do not practice all the skills indeed for the company future. Few managers would question the firms need to assess the performance behaviour of its employee. The proces

Kobe Bryant Essay -- essays research papers

Could you imagine being nineteen years old and making five million dollars a year? Kobe Bryant, the son of former NBA player Joe "Jellybean" Bryant, jumped directly from high school to the pros in 1996 and enjoyed an impressive rookie season with the Los Angeles Lakers. He also won the Nestle Crunch slam-dunk contest, and was the leading scorer in the Rookie Game during the NBA all-stars Weekend. Kobe Bryant could very well become one of the best basketball players to ever step on a basketball court. Kobe's parents named him after a type of steak (Kobe) seen on a restaurant menu prior to his birth. This type of steak is very popular in Japan. Bryant is also fluent in Italian. Even though Bryant plays in the NBA, he is still a kid at heart and makes time for playing video games. He has two older sisters, Sharia and Shaya. Bryant was the all-time leading scorer in Southeastern Pennsylvania history with 2,883 points, breaking the marks of NBA legend and Hall of Famer Wilt Chamberlain (2,359 points) and former St. Joseph's player Carlin Warley (2,441 points). Bryant led his high school team to a 77-13 record in last three seasons and was a four-year starter. His father, Joe, played eight NBA seasons for the Philadelphia 76ers, San Diego Clippers and Houston Rockets, and is a former assistant coach at La Salle. As a senior at Lower Merion High School, USA Today and Parade Magazine selected Bryant as the National High School Player of the Year. He was also named Naismi...

Ted Talk Analysis

Patricia Ryan talked about her experience in living and teaching english for over 30 years in the gulf where she has seen vast cultural and linguistic change. This strategy helped her build her credibility with the audiences. The topic of her speech at Ted was â€Å"Don’t Insist on English! †. She addressed the question: Is the world’s focus on English preventing the spread of great ideas in other languages? The primary audience to her speech was English teachers. Patricia Ryan has the same background that helps the primary audience to relate to her.There were many questions in her speech that trigger the audience to think, it created audience interaction in he speech. Although answers were not expected from the audiences, Patricia Ryan gradually reveals the solutions to the issues in a very well organized fashion throughout her speech. She opened her speech with a little bit of humours related to the topic, this helped the audience to loosen up a bit and ready t o accept what she was trying to deliver while making her a likeable person to them.She delivered a very persuasive speech with an indirect approach. First she revealed a prediction of how number of languages in the world will decrease overtime through globalization of English. She then supproted this claim with statistics. Throughout the speech Patricia Ryan told various kinds of facts that relates to the topic. Stories of actual events was her way of slowly persuading the audiences and selling her ideas. Since indirect approach is harder to follow and harder to understand, Patricia Ryan had all her facts and stories well organized.Every one of her facts and stories had a purpose of delivering her next point in her speech. Patricia Ryan’s communication style was ‘sell’. She was trying to sell an alternative ways of doing things. She persuade the audience through her credibility as a very experienced English teacher while staying modest throughout her speech. Her tone was very confident , persuasive, and sometime humourous. She tried to communicate with pictures sometimes funny pictures to attract audiences’ attention.Her languange use was very clear and slow yet you can hear power in her speech. She used various natural body language. We find that Patricia Ryan’s speech was delivered in a very well organized manner and very persuasive. She was well qualified to deliver the speech with her vast experience in English teaching industry. With her credibility, the audiences who were mostly English teachers were easily relate and persuaded to her ideas. Supported by tatistics and facts while a little bit stories here and there helped her to further persuade the audience into her cause. These statistics and facts acted as her supporting arguments to her main idea. Indirect approach in this case was used successfully as in her way of delivering her ideas she showed many of those arguments and proofs to support her main idea at the con clusion of her speech. Her closing was emotional and interacted with the audiences’ spirit. Inviting them to her cause in a very persuasive and energetic way. Ted Talk Analysis Patricia Ryan talked about her experience in living and teaching english for over 30 years in the gulf where she has seen vast cultural and linguistic change. This strategy helped her build her credibility with the audiences. The topic of her speech at Ted was â€Å"Don’t Insist on English! †. She addressed the question: Is the world’s focus on English preventing the spread of great ideas in other languages? The primary audience to her speech was English teachers. Patricia Ryan has the same background that helps the primary audience to relate to her.There were many questions in her speech that trigger the audience to think, it created audience interaction in he speech. Although answers were not expected from the audiences, Patricia Ryan gradually reveals the solutions to the issues in a very well organized fashion throughout her speech. She opened her speech with a little bit of humours related to the topic, this helped the audience to loosen up a bit and ready t o accept what she was trying to deliver while making her a likeable person to them.She delivered a very persuasive speech with an indirect approach. First she revealed a prediction of how number of languages in the world will decrease overtime through globalization of English. She then supproted this claim with statistics. Throughout the speech Patricia Ryan told various kinds of facts that relates to the topic. Stories of actual events was her way of slowly persuading the audiences and selling her ideas. Since indirect approach is harder to follow and harder to understand, Patricia Ryan had all her facts and stories well organized.Every one of her facts and stories had a purpose of delivering her next point in her speech. Patricia Ryan’s communication style was ‘sell’. She was trying to sell an alternative ways of doing things. She persuade the audience through her credibility as a very experienced English teacher while staying modest throughout her speech. Her tone was very confident , persuasive, and sometime humourous. She tried to communicate with pictures sometimes funny pictures to attract audiences’ attention.Her languange use was very clear and slow yet you can hear power in her speech. She used various natural body language. We find that Patricia Ryan’s speech was delivered in a very well organized manner and very persuasive. She was well qualified to deliver the speech with her vast experience in English teaching industry. With her credibility, the audiences who were mostly English teachers were easily relate and persuaded to her ideas. Supported by tatistics and facts while a little bit stories here and there helped her to further persuade the audience into her cause. These statistics and facts acted as her supporting arguments to her main idea. Indirect approach in this case was used successfully as in her way of delivering her ideas she showed many of those arguments and proofs to support her main idea at the con clusion of her speech. Her closing was emotional and interacted with the audiences’ spirit. Inviting them to her cause in a very persuasive and energetic way.

Who Dies Next essays

Who Dies Next essays Every year thousands of youth die, not from cancer or car accidents but by their own hand. The American Academy of Pediatrics estimates that 500,000 youth try to kill themselves every year and over 5,000 succeed. Since 1970 teen suicide has increased 300 percent for ages 15 through 19 and 180 percent for ages 10 through 14. In one recent survey of high school students, 60 percent said they had thought about killing themselves. That is three out of every five students. 44 percent of the youth who attempt suicide overdose on some sort of drug. Where are these teenagers getting these drugs? 38 percent use fire arms. Where are they getting these guns? The 18 percent left chose Why has the youth suicide rate taken such a dramatic jump in recent years? There are several reasons of what might have caused this suicide increase, but almost every reason has to do with the lack of parental interest. Cindy Young, a local licensed professional counselor, states that over half of her youth clients that are suicidal have parents that spend no time with them. The average parent does not spent sufficient quality time with their children. Now it is more often for both mother and father to work full time, from that one factor parents deprive their children of the time they need. Another reason parents do not spend as much quality time with their children is because parents have their own interests. It may be watching television, reading, talking on the phone, working on the computer, new family members, such as a new child or spouse. Children seem to take the back burner a generous amount of the time. Another reason for the suicide increase is because many children do not meet up to their parents expectations, so in response parents put their children down, tell them they are worthless, punish them, call them names, and physically abusing them. Bec ...

Sediment Core Analysis in Archaeology

Sediment Core Analysis in Archaeology Sediment cores are an extremely useful tool used in conjunction with archaeological studies. Basically, a geologist uses a long narrow metal (generally aluminum) tube to sample the soil deposits in the bottom of a lake or wetland. The soils are removed, dried, and analyzed in a laboratory. The reason sediment core analysis is interesting is because the bottoms of a lake or wetland are records of the silt and pollen and other objects and materials which have fallen into the lake over time. The lake water acts as both a sorting device and as a preservative  since the deposits fall in chronological order and (if not subject to dredging) are not normally otherwise disturbed by humans. So, a tube extended down into these sediments collects a sample of 2-5 inch diameter of undisturbed deposits which reflect changes over time. Sediment columns can be dated using AMS radiocarbon dates from tiny pieces of charcoal in the sediments. Pollen and phytoliths recovered from soils can provide data about the predominant climate; stable isotope analysis can suggest plant colony type dominance. Tiny artifacts such as micro-debitage can appear in soil columns. Identifying periods when the amount of soil deposited within a given time increases steeply can be an indication of increased erosion  after adjacent land was cleared. Sources and Studies Feller, Eric J., R. S. Anderson, and Peter A. Koehler 1997 Late Quaternary Paleoenvironments of the White River Plateau, Colorado, USA. Arctic and Alpine Research 29(1):53-62. Head, Lesley 1989 Using palaeoecology to date Aboriginal fish-traps at Lake Condah, Victoria. Archaeology in Oceania 24:110-115. Horrocks, M., et al. 2004 Microbotanical remains reveal Polynesian agriculture and mixed cropping in early New Zealand. Review of Palaeobotany and Palynology 131:147-157. Kelso, Gerald K. 1994 Palynology in historical rural-landscape studies: Great Meadows, Pennsylvania. American Antiquity 59(2):359-372. Londoà ±o, Ana C. 2008 Pattern and rate of erosion inferred from Inca agricultural terraces in arid southern Peru. Geomorphology 99(1-4):13-25. Lupo, Liliana C., et al. 2006 Climate and human impact during the past 2000 years as recorded in the Lagunas de Yala, Jujuy, northwestern Argentina. Quaternary International 158:30–43. Tsartsidou, Georgia, Simcha Lev-Yadun, Nikos Efstratiou, and Steve Weiner 2008 Ethnoarchaeological study of phytolith assemblages from an agro-pastoral village in Northern Greece (Sarakini): development and application of a Phytolith Difference Index. Journal of Archaeological Science 35(3):600-613.

Plato and Descartes theories Essay Example | Topics and Well Written Essays - 500 words

Plato and Descartes theories - Essay Example Though both seem to represent similar ideas, they are different in some ways which will be discussed in the paper. Plato is of the view that knowledge is not acquired through sense experience; individuals are born with platonic ideas or forms (Popkin and Stroll, 225). These ideas are contained in the soul which exists prior to birth. To gain real knowledge, the soul has to recall platonic ideas. Plato assumes that children forget the knowledge they already have at birth and therefore, must regain consciousness and recall it. The knowledge recalled is the only true or certain knowledge since the knowledge acquired through sense experience is deceiving and uncertain. For him, the body is empty as it cannot access abstract reality of the world but only shadows (Robinson, 86). The soul and body are distinct but temporarily united until death where the soul leaves to occupy another body. He also observes that the forms or objects of knowledge are eternal, necessary and unchanging (Popkin & Stroll, 224). For example, numbers used in mathematics or geometrical truths which depend on ideas and meanings do not change. The shadows or diagrams can change but the procedures and reasoning lead us to acquire the truth about them. Just like Plato, he agrees that senses cannot be trusted. Whatever we see through our senses can be deceiving and therefore not certain; for example, we may mistake one thing for another especially if we view it at a distance and when it is near. Senses are deceiving to the extent that we may not be aware whether we are existing or we are dreaming of our existence and therefore, to be certain, a lot of thinking is needed (Pessin). According to Popkin and Stroll (234) Descartes discovered that the certain thing is ‘I think, therefore I am.† In his meditations, he doubted whether he had a body but had no doubt that he had a mind since a mind must be in existence for him to think. He therefore,

Ethics and governance Essay Example | Topics and Well Written Essays - 1500 words

Ethics and governance - Essay Example hat people are ready to pay a greater price, or forego a little taste in the food, to follow the ethical practices and to support what they believe in; hence the increased spending on ethical goods. Recession has called for various phenomenons which were previously absent in consumer behavior. This recession has brought about major changes in the minds and buying patterns of humans. Since premium priced products are bound to lose during recession in such a market which is saturated with other supplementary goods, the sales of ethical products are a question mark in the days of recession (William, 2004). a) Ethics can derive many responses from the consumers; they may be neutral towards products which are ethical, they may be aware about them but don’t consider it an incentive enough to make a purchase or they follow the ethical approach and confine themselves to buying only ethical goods. The two responses that will be evaluated are ethical dilemma and ethical neutrality. Before moving forward, one needs to understand the two responses better in order to grasp the reaction that recession may have created for ethical products. Ethical dilemma refers to an intricate situation during which a person is in a mental conflict of choosing between two or three options, of different moral imperatives. A paradox exists and a person is lost between either acting morally ethical or loosing onto something which is important to that person. Ethical dilemmas usually arise when some ethical system or a moral code that is gaining attention and importance is wanted to criticize or the people want to present the other side of the picture to the people. An example of ethical dilemma from normal life is that of abortion; after an unwanted pregnancy, a woman is faced with the ethical dilemma whether to abort or not, as it is a human life in existence now. Another example from the business perspective is when your family has a non-gifting policy and some suppliers of the co mpany gift

Business Proposal Assignment Example | Topics and Well Written Essays - 1500 words

Business Proposal - Assignment Example ment has not previously been submitted for assessment in any other course or at any other time in the same course and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. Webster food industries are in need for a reduction in the electricity and water bills. The electricity and water bills have gone up since the financial year began. It has created an increase in the costs of production and has led to the overall reduction in the company’s profits. Reduction In the costs will cause better management, improving the employees’ salaries and getting better equipment for production It has come to my attention that most of the employees leave the water running after washing their hands and most of them do forget to switch off the electric equipment’s when they are not in use, this has led to a significant increase in the costs of electricity and water bills, which has led to loses. Electricity and water bills are major costs in companies and creating awareness by seminars and reminding them through notifications in the affected areas will reduce the costs. Giving employees the responsibility of reminding their fellow colleges to do the small things like not leave the water running and to switch equipment is and lights off whenever they leave a room will lead to division of responsibility, which will lead to a growth of a positive response towards change. In order for the reduction of electricity and water costs to work, we need to start with a seminar for our employees to educate them on a better way to use the water and electricity in our company to reduce costs and improve profits. We can start by setting dates in which the seminars will be implemented and getting a well-known spokesperson to educate our employees on better ways of usage of the company’s resources ( Bloomsbury information ltd 2009). Typing notification in the bathroom sinks reminding employees not to leave the water running after use,

Code of Ethics Essay Example for Free

Code of Ethics Essay The primary purpose of a code of ethics is to safeguard the welfare of clients by providing what is in their best interest. It is also designed to safeguard the public and to guide professionals in their work so that they can provide the best service possible. All professional counselors are obligated to perform by a code of ethics. The American Counseling Association (ACA) provides guidance in resolving moral problems that professionals may encounter, whereas Christian counselors not only abide by the ACA Code of Ethics but also by the American Association of Christian Counselors AACC code, which promotes excellence and brings unity to Christian counselors, and gives honor to Jesus Christ. This paper will address the broad similarities and differences between the two codes, as well as comparisons in the specific areas of Confidentiality, Sexual Intimacies and Discrimination. Codes of Ethics Comparison A code of ethics is a systematic statement of ethical standards that represent the moral convictions and guide the practice behavior of a group (Clinton and Ohlschlager, 2002). † With that in mind, every counseling discipline has an ethics code which is continuously revised and updated to stay current with emerging issue, and to promote elevated clarity and direction to the profession. Thus, the ACA and AACC codes of ethics were both created to assist their members to better serve their clients. They also define values and behavioral standards necessary for ethical counseling. Yet while they are similar in intent, they are distinct in their foundational premise. General Similarities and Differences Both codes stress the importance of â€Å"promoting the welfare of consumers, practicing within the scope of one’s competence, doing no harm to the client, protecting client’s confidentiality and privacy, acting ethically and responsibly, avoiding exploitation, and upholding the integrity of the profession by striving for aspirational practice †(Corey, p. 6). However, the biggest difference between the two codes rests in the streams of influence, whereas the AACC code is rooted in a biblical worldview. In other words, the primary goal of the AACC is â€Å"to bring honor to Jesus Christ and his church, promote excellence in Christian counseling and bring unity to Christian counselors† (AACC, 2004). However, the ACA’s goals are educational, scientific, and professional. It strives to enhance the quality of life in society by promoting the development of professional counselors, advancing the counseling profession, and using the profession and practice of counseling to promote respect for human dignity and diversity (ACA, 2005). The primary goal of the AACC is â€Å"to bring honor to Jesus Christ and is church, promote excellence in Christian counseling and bring unity to Christian counselors† (AACC, 2004) Specific Comparisons Both codes express a high priority on client confidentiality. Also, they express the value of discussing and securing written consent from the client. They also both discuss the importance of client disclosure in that protecting confidential communication is always the first response of the counselor. The counselor is mandated to disclose information in life threaten or abusive situations. However, the distinct difference between the AACC and the ACA is in the area of privileged communication. While both associations require that counselors do not disclose client information as it relates to training, research or publication, the AACC adds that â€Å"Christian counselors do not disclose confidential client communications in any supervisory, consultation, teaching, preaching, publishing, or other activity without written or other legal authorization by the client† (AACC, 2004). The ACA and the AACC codes differ greatly in the concept of sexual Intimacies. In fact, The ACA (2005) used the term â€Å"sexual or romantic interactions or relationship†. In other words The ACA (2005) does not forbid, but sets guidelines pertaining to any participation of sexual or romantic interaction with any current or formal clients for a period of 5 years following the last professional contact. However, the AACC declared that all forms of sexual interactions or relationships outside of marriage are unethical. The only exception to this rule is marriage, which the AACC (2004) declared as â€Å"honorable before God†. Thus, guidelines have been appropriated to allow for such a case. In addition, Christian counselors are also forbidden to counsel current or former sexual partners and or marital partners. (AACC, 2004 )Discrimination can result in serious problems for both the people that hold them and the people that they are prejudiced against. Both associations agree that non-discrimination is the best practice, for clients should not be denied service based on age, religion, sexual orientation etc. However, the AACC maintains its biblical perspective in that counselors are to encourage biblical principles. While Christian counselors must not discriminate, they also cannot condone certain practices that conflict with biblical principles. For instance, in the area of sexual orientation, Christian counselors will not deny service. However they will â€Å"encourage sexual celibacy or biblically prescribed sexual behavior while such issues are being addressed† (AACC, 2004). Conclusion There are many similarities and differences relating to the code of ethics for the American Association of Christian Counselors (AACC) and the American Counseling Association (ACA). Through these areas we realize that the code of ethics sets boundaries and regulations for all professional counselors and without them, counselors could not be effective or productive in their true calling.

Toyota Marketing Strategy Marketing Essay

Toyota Marketing Strategy Marketing Essay Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term Marketing Strategy. Fifield (2012) accumulates and provides a number of meanings from various authors for the term Marketing Strategy. But the most captivating definition from Fifields (2012) research was from an author named Craven. Fifield (2012, p.xxiv) quotes Cravens definition of a marketing strategy in which he defines it as a process that involves strategically analysing environmental, competitive as well as business factors that affect business units and forecasting future trends in business areas of interest to the company. Penetration Pricing Marketing Strategy A marketing strategy currently used by Toyota is a strategy called penetration pricing (See Appendix A). Ferrell and Hartline (2010) reveal that the purpose of the penetration pricing marketing strategy is to maximise sales and to attain widespread market share within the market a company is competing in. Ferrell and Hartline (2010)also bring to light that the penetration pricing marketing strategy has the objective of capturing a large market share rapidly by setting low prices for products that a company sells. Furthermore Ferrell and Hartline (2010) claim that penetration pricing is best executed when consumers are sensitive towards the price of the product. Harrison and John (2013) highlight Toyotas usage of the penetration pricing marketing strategy which states that Toyota sell their cars in the low end of the price spectrum. This strategy caters to the price sensitive consumers. Whats more Wood (2007) exemplifies Toyotas use of the penetration pricing marketing strategy when Toyota introduced their Yaris Subcompact car production to the Europe market. Wood (2007) highlights that Toyotas usage of the penetration pricing marketing strategy for their Yaris car production enabled the corporation to compete with other well-known automotive companies such as Ford, Volkswagen, Renault and Vauxhall. Guerrilla Marketing Strategy Another marketing strategy used by Toyota is a marketing strategy called the guerrilla strategy (See Appendix B). Boone and Kurtz (2014) inform that guerrilla marketing involves companies using unconventional techniques to attract consumer attention. Boone and Kurtz (2014) also regard the guerrilla marketing strategy as a fairly new marketing technique, in addition Boone and Kurtz (2014) reveal that the strategy is normally used by companies that do not have financial resources for other well-known or more effective marketing strategies. What is more Boone and Kurtz (2014) bring forward that established companies such as Toyota and Pepsi also employ the guerrilla marketing strategy even though such companies have the financial capacity to implement more effective marketing strategies. Boyles (2008) acknowledges Toyotas incorporation of the guerrilla marketing strategy which outlines that Toyotas main reason for using the guerrilla marketing strategy is to attract the younger crowd i.e. young adults. Boyles (2008) also points out that companies such as Toyota conduct this strategy by placing advertisements on objects that are used everyday e.g. food or drink packaging. What is more Boyles (2008) goes further by revealing that companies such as Toyota use alternative methods for the guerrilla marketing strategy such as placing advertisements in locations where people commute frequently. Social Media Marketing Strategy A further strategy currently used by Toyota is the social media marketing strategy (See Appendix C). Marketing via use of social media is considered a contemporary strategy in the marketing world and is also considered a very effective marketing strategy. Many companies in this day age are now taking advantage of the social media marketing strategy such as Toyota. Zarrella (2009) notifies that social media marketing involves the usage of web technologies. Zarella (2009) also points out that social media web technologies include activities such as blogging, social networks (such as Facebook and LinkedIn) and media sharing sites (such as Flickr and YouTube). Tybout and Calde, (2010) present a detailed example of Toyotas usage of the social media marketing strategy. Tybout and Calde (2010) exemplify Toyotas usage of the social media strategy marketing by unveiling Toyotas affiliation with a company called iCrossing. Tybout and Calde (2010) go further by acknowledging iCrossings role in building awareness of Toyotas IQ city car which was released by Toyota in 2008. Tybout and Calde, (2010) declare that iCrossing is a UK based company who specialise in digital marketing. Additionally Tybout and Calde, (2010) mention that iCrossing helped to promote Toyotas IQ car model via the use of a campaign called the The Hypermiling Campaign. Hypermiler (2015) is an online community that focuses on providing fuel saving advice. iCrossings assistance in promoting the IQ car production helped Toyota to generate positive anticipation amongst the communitys online users. Tybout and Calde, (2010) continue by talking about Toyotas IQ blogging site which was created specifically for the IQ car production. Tybout and Calde, (2010) carry on by disclosing Toyotas increase in traffic on their blogging site which increased by more than 212 percent as a result of their affiliation with iCrossing. Tybout and Calde, (2010) lecture on how the social media marketing strategy has enabled Toyota to reach new audiences through the use of alternative social media marketing techniques such as blog posting, Flickr and Twitter. Tybout and Calde, (2010) conclude by addressing an additional technique used by Toyota in the social media realm which is the integration of their online newsroom with social media outlets such as YouTube, Flickr and Twitter. The result of this marketing technique integration has allowed the web community to access Toyotas images, videos, activities and anything else associated with Toyota. Trade Show Marketing Strategy The last strategy used by Toyota is trade show marketing strategy (See Appendix D). This marketing strategy is used by many well-known automotive companies within the car industry. Trade show marketing involves companies exhibiting their new product(s) or service(s). Sà ¶ilen (2013) describes trade show marketing as person to person, information exchange and selling. Sà ¶ilen (2013) proceeds by stating that trade shows involve the gathering and distribution of information. Toyota uses this particular strategy to exhibit new car productions. An example of Toyotas trade show marketing strategy is their collaboration with a German company called B+s exhibitions. B+s exhibitions (2015) illustrate the partnership between the two companies where they present galleries as well as video footage of Toyotas trade shows. Toyota and b+s exhibitions have worked together since the early 1980s. B+s exhibitions are a company who have been specialising in trade shows for over 40 years where one of their primary focuses is trade show marketing for top automotive companies all around the world. Recommendations to Improve Toyotas Marketing Strategies Penetration Pricing Marketing Strategy Improvement Based on the findings, Toyota could improve their penetration pricing marketing strategy by initially selling their cars at a low price then slowly increasing their prices once they have established a strong clientele on any new production they release. As mentioned earlier companies use the penetration strategy to attain widespread market share within the market they are competing in. What this means is companies such as Toyota using the penetration pricing strategy are trying to build a strong clientele which Toyota achieved many times over the years with the various car productions they have released. Holden and Burton (2010) address this issue in which they write about the problems that can arise from the penetration pricing strategy. First Holden and Burton (2010) tackle the issue of customers who come to companies such as Toyota based on price where they highlight such customers as being the first to leave once another competitor enters the market. What is more Holden and Burton (2010) state that competing with competitors based on price is the least sustainable competitive advantage strategy to have. Even though Toyota has been one of the worlds leading automotive competitors for many years it is imperative to take such precautions into consideration for the reason that they could sooner or later find themselves in such a situation. The tactic of starting off with low price then slowing increasing the price could help sustain the companys competitive advantage years down the line. Guerrilla Marketing Strategy Improvement Toyota could improve their guerrilla marketing strategy by integrating their guerrilla marketing strategy with their social media marketing strategy. Levinson and Gibson (2010) speak about the effectiveness of combining the two marketing strategies. Levinson and Gibson (2010) delve into how guerrilla marketing strategy is able operate alongside the social media marketing strategy by noting the cost aspect of combining the two marketing strategies. They reveal that creating a social media platform requires zero fees. Levinson and Gibson (2010) carry on by discussing that all guerrilla marketers should take advantage of this idea as it gives guerrilla marketers such as Toyota the opportunity to maximise their brand to a wider audience. Social Media Marketing Strategy Improvement Based on the findings Toyota has already constructed a solid social media marketing strategy. However Toyota could improve their social media marketing strategy as a way to study their competitors. West, Ford and Ibrahim (2015) bring to light how the social media marketing strategy can useful weapon when analysing your competition. West, Ford and Ibrahim (2015) provide an insight on how the social media strategy is a contemporary tool for monitoring and gathering information about competitors within your market segments. Moreover West, Ford and Ibrahim (2015) go further by making a note of the type of information that can be gathered about competitors where information can include competitor brands, strengths, weaknesses and strategic decisions. Additionally West, Ford and Ibrahim (2015) present an extra commodity where they state corporations such as Toyota can employ specialist firms to analyse competitors on their behalf. Having access to such information would provide Toyota with ammunition which they can then use to get a better understanding of the market they are competing in. Trade Show Marketing Strategy improvement Toyota could improve their trade show marketing strategy by integrating their trade show and social media strategies together. Executing their social media strategy before and during their trade shows would help Toyota to improve traffic and awareness of their trade shows. Stratten and Kramer (2012) bring to attention that social media is one of the best ways to increase traffic at a trade shows. This can be done is by engaging in social media before and during the event. Stratten and Kramer (2012) offer an example of this tactic by saying that users of the trade show marketing strategy could use a social media outlet such as Twitter for their trade shows by using the hashtag tool. According to Chen et al. (2014) the hashtag tool is a feature on social media that is used to identify messages by topic. Stratten and Kramer (2012) continue by explaining that the use of hashtags enable the hosts of trade shows to see what people are saying about their conferences. This tactic can be carried out days or weeks before the event. Conclusion Research has revealed how instrumental marketing strategies can be to a companys success. Additionally the report has shown how various marketing strategies play different roles to elicit varied results. Research has also illustrated how marketing strategies can be the catalyst to a companys longevity and possess the power to separate successful companies from unsuccessful companies. What is more from research conducted it can be seen that even established companies such as Toyota still have room for improvement as development is a never ending process. Overall the report has helped to discover how Toyota has attained their current status within the automotive market. Toyota is good example of a company that executes effective marketing strategies. The marketing strategies outlined in the report have helped to expose how Toyota has had such a strong force in the automotive market over the years. References Boone, L. and Kurtz, D. (2014). Contemporary Marketing. ArkansasBoyles, D. (2008). The Corporate Assault on Youth. New York: Peter Lang B+s exhibitions (2015). b+s exhibitions GmbH |. [online] Available at:  http://wordpress.bs-exhibitions.de/?lang=en Chen, Y., Balke, W., Xu, J., Xu, W., Jin, P., Lin, X., Tang, T. and Hwang, E. (2014). Web-age information management. Macau: Springer. Ferrell, O. and Hartline, M. (2010). Marketing Strategy. 6th ed. Erin Joyne. Fifield, P. (2012). Marketing Strategy. 2nd ed. The Chartered Institute of Marketing Harrison, J. and St. John, C. (2013). Foundations in strategic management. Mason, Ohio: Thomson/South-Western. olden, R. and Burton, M. (2010). Pricing with Confidence. Somerset: Wiley. Hypermiler (2015). Hypermiler.co.uk, Hypermiling News, Techniques Tips. [online] Available at:  http://www.hypermiler.co.uk/ Levinson, J. and Gibson, S. (2010). Guerrilla Marketing for Social Media: 100+ Weapons to Grown Your Online Influence, Attract Customers and Drive Profits. Entrepreneur Press. Solberg SÃÆ' ¸ilen, K. (2013). Exhibit marketing and trade show intelligence. Berlin: Springer. Stratten, S. and Kramer, A. (2012). UnMarketing. Hoboken, N.J.: Wiley. Toyota Global (2015). Toyota Global Site | Overview. [online] Available at:  http://www.toyota-global.com/company/profile/overview/ Tybout, A. and Calder, B. (2010). Kellogg on Marketing. 2nd ed. Illinois. West, D., Ford, J. and Ibrahim, E. (2015). Strategic marketing. Oxford: Oxford University Press. Wood, M. (2007). Essential guide to marketing planning. Harlow: Financial Times Prentice Hall. Zarrella, D. (2015). The Social Media Marketing Book. Sebastopol: OReilly Media. Bibliography Conway, A. (2015). Beijing Auto Trade Show Toyota Unveil its new Concept. [online] Auto-Types.com. Available at:  http://www.auto-types.com/autonews/beijing-auto-trade-show-toyota-unveil-its-new-concept-8598.html Global, T. (2015). Toyota Global. [online] YouTube. Available at:  https://www.youtube.com/user/TOYOTAglobal Lum, R. (2012). Toyota: Protect Whats Behind You. [online] Creative Guerrilla Marketing. Available at:  http://www.creativeguerrillamarketing.com/guerrilla-marketing/toyota-protect-whats-behind-you/ Seymour, R., Haddon, E. and Brownlee, S. (2012). Hot looks and Cool Connections with New Toyota Aygo Fire and Ice UK Media Site. [online] Media.toyota.co.uk. Available at:  http://media.toyota.co.uk/2012/02/hot-looks-and-cool-connections-with-new-toyota-aygo-fire-and-ice/ Appendix A: Penetration Pricing Marketing Strategy Example Sourced from Toyota UK Media, 2012 Appendix B: Guerrilla Marketing Strategy Example   Sourced from Creative Guerrilla Marketing, 2012 Appendix C: Social Media Marketing Strategy Example   Sourced from YouTube, 2015 Appendix D: Trade Show Marketing Strategy Example   Sourced from Auto Types, 2015