Business Proposal Assignment Example | Topics and Well Written Essays - 1500 words

Business Proposal - Assignment Example ment has not previously been submitted for assessment in any other course or at any other time in the same course and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. Webster food industries are in need for a reduction in the electricity and water bills. The electricity and water bills have gone up since the financial year began. It has created an increase in the costs of production and has led to the overall reduction in the company’s profits. Reduction In the costs will cause better management, improving the employees’ salaries and getting better equipment for production It has come to my attention that most of the employees leave the water running after washing their hands and most of them do forget to switch off the electric equipment’s when they are not in use, this has led to a significant increase in the costs of electricity and water bills, which has led to loses. Electricity and water bills are major costs in companies and creating awareness by seminars and reminding them through notifications in the affected areas will reduce the costs. Giving employees the responsibility of reminding their fellow colleges to do the small things like not leave the water running and to switch equipment is and lights off whenever they leave a room will lead to division of responsibility, which will lead to a growth of a positive response towards change. In order for the reduction of electricity and water costs to work, we need to start with a seminar for our employees to educate them on a better way to use the water and electricity in our company to reduce costs and improve profits. We can start by setting dates in which the seminars will be implemented and getting a well-known spokesperson to educate our employees on better ways of usage of the company’s resources ( Bloomsbury information ltd 2009). Typing notification in the bathroom sinks reminding employees not to leave the water running after use,

Code of Ethics Essay Example for Free

Code of Ethics Essay The primary purpose of a code of ethics is to safeguard the welfare of clients by providing what is in their best interest. It is also designed to safeguard the public and to guide professionals in their work so that they can provide the best service possible. All professional counselors are obligated to perform by a code of ethics. The American Counseling Association (ACA) provides guidance in resolving moral problems that professionals may encounter, whereas Christian counselors not only abide by the ACA Code of Ethics but also by the American Association of Christian Counselors AACC code, which promotes excellence and brings unity to Christian counselors, and gives honor to Jesus Christ. This paper will address the broad similarities and differences between the two codes, as well as comparisons in the specific areas of Confidentiality, Sexual Intimacies and Discrimination. Codes of Ethics Comparison A code of ethics is a systematic statement of ethical standards that represent the moral convictions and guide the practice behavior of a group (Clinton and Ohlschlager, 2002). † With that in mind, every counseling discipline has an ethics code which is continuously revised and updated to stay current with emerging issue, and to promote elevated clarity and direction to the profession. Thus, the ACA and AACC codes of ethics were both created to assist their members to better serve their clients. They also define values and behavioral standards necessary for ethical counseling. Yet while they are similar in intent, they are distinct in their foundational premise. General Similarities and Differences Both codes stress the importance of â€Å"promoting the welfare of consumers, practicing within the scope of one’s competence, doing no harm to the client, protecting client’s confidentiality and privacy, acting ethically and responsibly, avoiding exploitation, and upholding the integrity of the profession by striving for aspirational practice †(Corey, p. 6). However, the biggest difference between the two codes rests in the streams of influence, whereas the AACC code is rooted in a biblical worldview. In other words, the primary goal of the AACC is â€Å"to bring honor to Jesus Christ and his church, promote excellence in Christian counseling and bring unity to Christian counselors† (AACC, 2004). However, the ACA’s goals are educational, scientific, and professional. It strives to enhance the quality of life in society by promoting the development of professional counselors, advancing the counseling profession, and using the profession and practice of counseling to promote respect for human dignity and diversity (ACA, 2005). The primary goal of the AACC is â€Å"to bring honor to Jesus Christ and is church, promote excellence in Christian counseling and bring unity to Christian counselors† (AACC, 2004) Specific Comparisons Both codes express a high priority on client confidentiality. Also, they express the value of discussing and securing written consent from the client. They also both discuss the importance of client disclosure in that protecting confidential communication is always the first response of the counselor. The counselor is mandated to disclose information in life threaten or abusive situations. However, the distinct difference between the AACC and the ACA is in the area of privileged communication. While both associations require that counselors do not disclose client information as it relates to training, research or publication, the AACC adds that â€Å"Christian counselors do not disclose confidential client communications in any supervisory, consultation, teaching, preaching, publishing, or other activity without written or other legal authorization by the client† (AACC, 2004). The ACA and the AACC codes differ greatly in the concept of sexual Intimacies. In fact, The ACA (2005) used the term â€Å"sexual or romantic interactions or relationship†. In other words The ACA (2005) does not forbid, but sets guidelines pertaining to any participation of sexual or romantic interaction with any current or formal clients for a period of 5 years following the last professional contact. However, the AACC declared that all forms of sexual interactions or relationships outside of marriage are unethical. The only exception to this rule is marriage, which the AACC (2004) declared as â€Å"honorable before God†. Thus, guidelines have been appropriated to allow for such a case. In addition, Christian counselors are also forbidden to counsel current or former sexual partners and or marital partners. (AACC, 2004 )Discrimination can result in serious problems for both the people that hold them and the people that they are prejudiced against. Both associations agree that non-discrimination is the best practice, for clients should not be denied service based on age, religion, sexual orientation etc. However, the AACC maintains its biblical perspective in that counselors are to encourage biblical principles. While Christian counselors must not discriminate, they also cannot condone certain practices that conflict with biblical principles. For instance, in the area of sexual orientation, Christian counselors will not deny service. However they will â€Å"encourage sexual celibacy or biblically prescribed sexual behavior while such issues are being addressed† (AACC, 2004). Conclusion There are many similarities and differences relating to the code of ethics for the American Association of Christian Counselors (AACC) and the American Counseling Association (ACA). Through these areas we realize that the code of ethics sets boundaries and regulations for all professional counselors and without them, counselors could not be effective or productive in their true calling.

Toyota Marketing Strategy Marketing Essay

Toyota Marketing Strategy Marketing Essay Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term Marketing Strategy. Fifield (2012) accumulates and provides a number of meanings from various authors for the term Marketing Strategy. But the most captivating definition from Fifields (2012) research was from an author named Craven. Fifield (2012, p.xxiv) quotes Cravens definition of a marketing strategy in which he defines it as a process that involves strategically analysing environmental, competitive as well as business factors that affect business units and forecasting future trends in business areas of interest to the company. Penetration Pricing Marketing Strategy A marketing strategy currently used by Toyota is a strategy called penetration pricing (See Appendix A). Ferrell and Hartline (2010) reveal that the purpose of the penetration pricing marketing strategy is to maximise sales and to attain widespread market share within the market a company is competing in. Ferrell and Hartline (2010)also bring to light that the penetration pricing marketing strategy has the objective of capturing a large market share rapidly by setting low prices for products that a company sells. Furthermore Ferrell and Hartline (2010) claim that penetration pricing is best executed when consumers are sensitive towards the price of the product. Harrison and John (2013) highlight Toyotas usage of the penetration pricing marketing strategy which states that Toyota sell their cars in the low end of the price spectrum. This strategy caters to the price sensitive consumers. Whats more Wood (2007) exemplifies Toyotas use of the penetration pricing marketing strategy when Toyota introduced their Yaris Subcompact car production to the Europe market. Wood (2007) highlights that Toyotas usage of the penetration pricing marketing strategy for their Yaris car production enabled the corporation to compete with other well-known automotive companies such as Ford, Volkswagen, Renault and Vauxhall. Guerrilla Marketing Strategy Another marketing strategy used by Toyota is a marketing strategy called the guerrilla strategy (See Appendix B). Boone and Kurtz (2014) inform that guerrilla marketing involves companies using unconventional techniques to attract consumer attention. Boone and Kurtz (2014) also regard the guerrilla marketing strategy as a fairly new marketing technique, in addition Boone and Kurtz (2014) reveal that the strategy is normally used by companies that do not have financial resources for other well-known or more effective marketing strategies. What is more Boone and Kurtz (2014) bring forward that established companies such as Toyota and Pepsi also employ the guerrilla marketing strategy even though such companies have the financial capacity to implement more effective marketing strategies. Boyles (2008) acknowledges Toyotas incorporation of the guerrilla marketing strategy which outlines that Toyotas main reason for using the guerrilla marketing strategy is to attract the younger crowd i.e. young adults. Boyles (2008) also points out that companies such as Toyota conduct this strategy by placing advertisements on objects that are used everyday e.g. food or drink packaging. What is more Boyles (2008) goes further by revealing that companies such as Toyota use alternative methods for the guerrilla marketing strategy such as placing advertisements in locations where people commute frequently. Social Media Marketing Strategy A further strategy currently used by Toyota is the social media marketing strategy (See Appendix C). Marketing via use of social media is considered a contemporary strategy in the marketing world and is also considered a very effective marketing strategy. Many companies in this day age are now taking advantage of the social media marketing strategy such as Toyota. Zarrella (2009) notifies that social media marketing involves the usage of web technologies. Zarella (2009) also points out that social media web technologies include activities such as blogging, social networks (such as Facebook and LinkedIn) and media sharing sites (such as Flickr and YouTube). Tybout and Calde, (2010) present a detailed example of Toyotas usage of the social media marketing strategy. Tybout and Calde (2010) exemplify Toyotas usage of the social media strategy marketing by unveiling Toyotas affiliation with a company called iCrossing. Tybout and Calde (2010) go further by acknowledging iCrossings role in building awareness of Toyotas IQ city car which was released by Toyota in 2008. Tybout and Calde, (2010) declare that iCrossing is a UK based company who specialise in digital marketing. Additionally Tybout and Calde, (2010) mention that iCrossing helped to promote Toyotas IQ car model via the use of a campaign called the The Hypermiling Campaign. Hypermiler (2015) is an online community that focuses on providing fuel saving advice. iCrossings assistance in promoting the IQ car production helped Toyota to generate positive anticipation amongst the communitys online users. Tybout and Calde, (2010) continue by talking about Toyotas IQ blogging site which was created specifically for the IQ car production. Tybout and Calde, (2010) carry on by disclosing Toyotas increase in traffic on their blogging site which increased by more than 212 percent as a result of their affiliation with iCrossing. Tybout and Calde, (2010) lecture on how the social media marketing strategy has enabled Toyota to reach new audiences through the use of alternative social media marketing techniques such as blog posting, Flickr and Twitter. Tybout and Calde, (2010) conclude by addressing an additional technique used by Toyota in the social media realm which is the integration of their online newsroom with social media outlets such as YouTube, Flickr and Twitter. The result of this marketing technique integration has allowed the web community to access Toyotas images, videos, activities and anything else associated with Toyota. Trade Show Marketing Strategy The last strategy used by Toyota is trade show marketing strategy (See Appendix D). This marketing strategy is used by many well-known automotive companies within the car industry. Trade show marketing involves companies exhibiting their new product(s) or service(s). Sà ¶ilen (2013) describes trade show marketing as person to person, information exchange and selling. Sà ¶ilen (2013) proceeds by stating that trade shows involve the gathering and distribution of information. Toyota uses this particular strategy to exhibit new car productions. An example of Toyotas trade show marketing strategy is their collaboration with a German company called B+s exhibitions. B+s exhibitions (2015) illustrate the partnership between the two companies where they present galleries as well as video footage of Toyotas trade shows. Toyota and b+s exhibitions have worked together since the early 1980s. B+s exhibitions are a company who have been specialising in trade shows for over 40 years where one of their primary focuses is trade show marketing for top automotive companies all around the world. Recommendations to Improve Toyotas Marketing Strategies Penetration Pricing Marketing Strategy Improvement Based on the findings, Toyota could improve their penetration pricing marketing strategy by initially selling their cars at a low price then slowly increasing their prices once they have established a strong clientele on any new production they release. As mentioned earlier companies use the penetration strategy to attain widespread market share within the market they are competing in. What this means is companies such as Toyota using the penetration pricing strategy are trying to build a strong clientele which Toyota achieved many times over the years with the various car productions they have released. Holden and Burton (2010) address this issue in which they write about the problems that can arise from the penetration pricing strategy. First Holden and Burton (2010) tackle the issue of customers who come to companies such as Toyota based on price where they highlight such customers as being the first to leave once another competitor enters the market. What is more Holden and Burton (2010) state that competing with competitors based on price is the least sustainable competitive advantage strategy to have. Even though Toyota has been one of the worlds leading automotive competitors for many years it is imperative to take such precautions into consideration for the reason that they could sooner or later find themselves in such a situation. The tactic of starting off with low price then slowing increasing the price could help sustain the companys competitive advantage years down the line. Guerrilla Marketing Strategy Improvement Toyota could improve their guerrilla marketing strategy by integrating their guerrilla marketing strategy with their social media marketing strategy. Levinson and Gibson (2010) speak about the effectiveness of combining the two marketing strategies. Levinson and Gibson (2010) delve into how guerrilla marketing strategy is able operate alongside the social media marketing strategy by noting the cost aspect of combining the two marketing strategies. They reveal that creating a social media platform requires zero fees. Levinson and Gibson (2010) carry on by discussing that all guerrilla marketers should take advantage of this idea as it gives guerrilla marketers such as Toyota the opportunity to maximise their brand to a wider audience. Social Media Marketing Strategy Improvement Based on the findings Toyota has already constructed a solid social media marketing strategy. However Toyota could improve their social media marketing strategy as a way to study their competitors. West, Ford and Ibrahim (2015) bring to light how the social media marketing strategy can useful weapon when analysing your competition. West, Ford and Ibrahim (2015) provide an insight on how the social media strategy is a contemporary tool for monitoring and gathering information about competitors within your market segments. Moreover West, Ford and Ibrahim (2015) go further by making a note of the type of information that can be gathered about competitors where information can include competitor brands, strengths, weaknesses and strategic decisions. Additionally West, Ford and Ibrahim (2015) present an extra commodity where they state corporations such as Toyota can employ specialist firms to analyse competitors on their behalf. Having access to such information would provide Toyota with ammunition which they can then use to get a better understanding of the market they are competing in. Trade Show Marketing Strategy improvement Toyota could improve their trade show marketing strategy by integrating their trade show and social media strategies together. Executing their social media strategy before and during their trade shows would help Toyota to improve traffic and awareness of their trade shows. Stratten and Kramer (2012) bring to attention that social media is one of the best ways to increase traffic at a trade shows. This can be done is by engaging in social media before and during the event. Stratten and Kramer (2012) offer an example of this tactic by saying that users of the trade show marketing strategy could use a social media outlet such as Twitter for their trade shows by using the hashtag tool. According to Chen et al. (2014) the hashtag tool is a feature on social media that is used to identify messages by topic. Stratten and Kramer (2012) continue by explaining that the use of hashtags enable the hosts of trade shows to see what people are saying about their conferences. This tactic can be carried out days or weeks before the event. Conclusion Research has revealed how instrumental marketing strategies can be to a companys success. Additionally the report has shown how various marketing strategies play different roles to elicit varied results. Research has also illustrated how marketing strategies can be the catalyst to a companys longevity and possess the power to separate successful companies from unsuccessful companies. What is more from research conducted it can be seen that even established companies such as Toyota still have room for improvement as development is a never ending process. Overall the report has helped to discover how Toyota has attained their current status within the automotive market. Toyota is good example of a company that executes effective marketing strategies. The marketing strategies outlined in the report have helped to expose how Toyota has had such a strong force in the automotive market over the years. References Boone, L. and Kurtz, D. (2014). Contemporary Marketing. ArkansasBoyles, D. (2008). The Corporate Assault on Youth. New York: Peter Lang B+s exhibitions (2015). b+s exhibitions GmbH |. [online] Available at:  http://wordpress.bs-exhibitions.de/?lang=en Chen, Y., Balke, W., Xu, J., Xu, W., Jin, P., Lin, X., Tang, T. and Hwang, E. (2014). Web-age information management. Macau: Springer. Ferrell, O. and Hartline, M. (2010). Marketing Strategy. 6th ed. Erin Joyne. Fifield, P. (2012). Marketing Strategy. 2nd ed. The Chartered Institute of Marketing Harrison, J. and St. John, C. (2013). Foundations in strategic management. Mason, Ohio: Thomson/South-Western. olden, R. and Burton, M. (2010). Pricing with Confidence. Somerset: Wiley. Hypermiler (2015). Hypermiler.co.uk, Hypermiling News, Techniques Tips. [online] Available at:  http://www.hypermiler.co.uk/ Levinson, J. and Gibson, S. (2010). Guerrilla Marketing for Social Media: 100+ Weapons to Grown Your Online Influence, Attract Customers and Drive Profits. Entrepreneur Press. Solberg SÃÆ' ¸ilen, K. (2013). Exhibit marketing and trade show intelligence. Berlin: Springer. Stratten, S. and Kramer, A. (2012). UnMarketing. Hoboken, N.J.: Wiley. Toyota Global (2015). Toyota Global Site | Overview. [online] Available at:  http://www.toyota-global.com/company/profile/overview/ Tybout, A. and Calder, B. (2010). Kellogg on Marketing. 2nd ed. Illinois. West, D., Ford, J. and Ibrahim, E. (2015). Strategic marketing. Oxford: Oxford University Press. Wood, M. (2007). Essential guide to marketing planning. Harlow: Financial Times Prentice Hall. Zarrella, D. (2015). The Social Media Marketing Book. Sebastopol: OReilly Media. Bibliography Conway, A. (2015). Beijing Auto Trade Show Toyota Unveil its new Concept. [online] Auto-Types.com. Available at:  http://www.auto-types.com/autonews/beijing-auto-trade-show-toyota-unveil-its-new-concept-8598.html Global, T. (2015). Toyota Global. [online] YouTube. Available at:  https://www.youtube.com/user/TOYOTAglobal Lum, R. (2012). Toyota: Protect Whats Behind You. [online] Creative Guerrilla Marketing. Available at:  http://www.creativeguerrillamarketing.com/guerrilla-marketing/toyota-protect-whats-behind-you/ Seymour, R., Haddon, E. and Brownlee, S. (2012). Hot looks and Cool Connections with New Toyota Aygo Fire and Ice UK Media Site. [online] Media.toyota.co.uk. Available at:  http://media.toyota.co.uk/2012/02/hot-looks-and-cool-connections-with-new-toyota-aygo-fire-and-ice/ Appendix A: Penetration Pricing Marketing Strategy Example Sourced from Toyota UK Media, 2012 Appendix B: Guerrilla Marketing Strategy Example   Sourced from Creative Guerrilla Marketing, 2012 Appendix C: Social Media Marketing Strategy Example   Sourced from YouTube, 2015 Appendix D: Trade Show Marketing Strategy Example   Sourced from Auto Types, 2015

A Book report on The Cuckoo?s Egg by Cliff Stoll - A Cuckoo?s Fledgling :: essays research papers

A Book report on â€Å"The Cuckoo’s Egg† by Cliff Stoll A Cuckoo’s Fledgling Although the 1980s are not generally thought of as a decade of innocence, there were, however, a few pockets of juvenile utopia. One such example was the rapidly expanding â€Å"online† community, with its assortment of up-and-coming networks that were, to many technically inclined users, a virtual â€Å"McDonald’s Play Place† with slides, ball pits and winding tubes to explore, all rapped in a security blanket of innocence. Not until a bully invaded, did another bastion of delayed-maturity, Cliff Stoll, find that â€Å"Big Bother† was not eager, or perhaps unable, to repel the invader on his behalf. This led Cliff to take responsibility and stand up to his assailant, causing a transformation throughout many facets of his life. The Cuckoo’s Egg is the story of Cliff Stoll’s maturation into an adult, mirrored by the loss of innocence and youthful-trusting-openness taking place in the network community at the time, catalyzed by a hacker halfway around the world, and necessitated by a nonchalant attitude among the governmental agencies supposed to be responsible for computer security. A question all parents, and some elder siblings, ask at some point is, â€Å"when should I let Jr. stand on his own?† and while it was only a case of bureaucracy not being equipped to quickly respond to a situation, this lack of response forced a man out of his comfort zone, gave him something to care about, and eventually made for an interesting book. It could even be hypothesized that Cliff’s decision to marry was aided by the paradigm shift he experienced during the course of his hacker chase (Stoll 356). The delay of intervention on the part of the government agencies forced Cliff Stoll to leave the sidelines of his life, take responsibility, and become "pro-active–almost rabid–about computer security† (370). At the beginning of his story, Cliff portrays himself as an academic dreamer (1), literally a start gazer; he seams to be fumbling though life without a cause to get behind, and for that matter not really looking for one. Then when he starts chasing a hacker, thinking that he, â€Å"†¦might learn about phone traces and networks† (35), he struck a blow to a â€Å"tar-baby† that would not let him go back to his life of indifference. The entanglement in pursuit of the hacker was elongated, significantly, by the fact that the government did not have contingencies in place to respond to computer crime, coupled with the simple fact that without a quantitative dollar value they did not take losses seriously.

Memo letter. Arbitration advocacy Essay

Memo Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dear All, it is with great pleasure that I would like to bring to your attention that the company has reached a decision on implementing a MANDATORY ARBITRATION AGREEMENT, which is to take effect as from the start of next month of November 2014. The decision was reached after lengthy discussions and consultations with major stakeholders within and outside the company, as well as your labour union representatives.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are various benefits or advantages of arbitration which will arise when it comes into effects. These advantages will include:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Improved relationships and harmony among employees. Arbitration will help reduce animosity and grudges since it will provide a chance for parties involved in a dispute to work out their differences, hence create an environment that supports differences(Cooley, & Lubet, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The other advantage of arbitration is that it will help reduce the expenses that you incur when you take the disputes to court or take other measures which require use of resources (Cooley, & Lubet, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The amount of time that is required to resolve the disputes will be less hence leaving you with a lot of time to concentrate on your duties and increase your productivity (Cooley, & Lubet, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, based on the above advantages and many more which you will realize, it is advisable that all should embrace this new method of settling disputes for the progress of the company as well as for your personal benefits and development. Regards, HR Manager Reference Cooley, J. W., & Lubet, S. (2003). Arbitration advocacy. Notre Dame, IN: National Institute for Trial Advocacy. Source document

Children in the Third Reich essays

Children in the Third Reich essays The education of the children was of paramount importance to the Nazi party during the Third Reich. By educating the children in the beliefs and ideals of the Nazis they believed that they would perpetuate their political system for the thousand year Reich. They achieved this by controlling all flows of information; principally the arts, the education system and controlling the media. 1. Describe and explain the policies the Nazi government attempted to implement The belief in Nazi ideals (racism, national pride, belief in the family unit, clean wholesome living) Art was considered to be one of the most important elements to strengthen the Third Reich and purifying the nation. Political aims and artistic expression became one. An example of this would abstract art. The Nazis didnt consider this art; therefore the opinion of the Hitler youth towards abstract art was changed. This type of art wasnt approved of because it didnt promote family values. Hitler had his own ideas of what education should entail. He thought it should preserve, care and develop the best racial elements. The youth of Germany was made to worship Hitler. A picture of him was hung in every classroom. Hitler was well aware of the fact that for this regime to survive, there must be support from future generations. He had planned for this by creating the Hitler Jugend (Hitler Youth). This was Hitlers tool to ensure that the younger generation would be completely loyal to the Nazi regime and would be willing to fight in an upcoming war. He called them the guarantee of the future. Hitler felt the Hitler Youth as the only organization that he could trust as he saw them as being unattained by the Weimer Republic. Seeing this trust makes you understand why he gave the Hitler Youth such important responsibilities and duties over the war years. ...